Last Refreshed: 4/12/2024 12:30:20 PM
Brand Story

From a family-owned butcher to a family of stores: 100 years of The GIANT Company

October 4, 2023 – Ahold Delhaize is proud to share that our great local U.S. brand The GIANT Company, today celebrates its 100th anniversary! To honor this milestone, we'd like to share more about The GIANT Company's rich history and its remarkable journey. It began in 1923 with a single two-man butcher shop that has now expanded into a family of grocery stores with an online presence serving millions of customers every year. This great milestone marks a century of outstanding customer service, innovation and community engagement – reflecting Ahold Delhaize's commitment to helping customers eat well, save time and live better, every day.   

Founded in Carlisle, Pennsylvania 

The GIANT Company was founded in Carlisle, Pennsylvania, where it remains headquartered today. It serves millions of customers across Pennsylvania, Maryland, Virginia, and West Virginia both in traditional stores and online – as well as New Jersey online only. The GIANT Company also plays a crucial role in providing essential services to communities, ensuring that customers have access to groceries and essential items when they need them the most. Community engagement remains at the heart of The GIANT Company's values, from supporting local food banks, educational initiatives, and health and wellness programs.  

Pioneer in eco-friendly measures and putting people first 

Ahold Delhaize also recognizes The GIANT Company's dedication to innovation and sustainability. Our brand has been a pioneer in implementing eco-friendly measures, such as energy-efficient lighting, reducing food waste, and supporting local farmers through its Local program, which highlights locally sourced products. 

Ahold Delhaize also appreciates The GIANT Company's commitment to diversity and inclusion. It has made significant strides in fostering an inclusive workplace, embracing diverse talent, and supporting equality – better reflecting the diverse communities our brand serves. 

100th anniversary celebrations 

To recognize this huge milestone, The GIANT Company has been celebrating with a variety of initiatives!  

The company’s more than 35,000 team members will be celebrated throughout the anniversary season, with special team member-only discounts, events, in-store celebrations, a limited-edition t-shirt, and be highlighted for their contributions to The GIANT Company through various storytelling opportunities. Last week, leaders from across the organization participated in special celebration visits, visiting every store and e-commerce facility to say thank you to team members and delivering special gifts.   

Thanking customers

Throughout September, the company thanked customers with four weeks of special sales and promotions. With items from across the aisles including everyday favorites and pantry essentials, the special prices will underscore the company’s longstanding commitment to value.  

The GIANT Company will continue celebrating in October with in-store samplings and surprise giveaways like anniversary gift bags containing coupons, product samples, recipes, and bonus CHOICE Rewards® points. 

Donations connected to purpose

Throughout summer and leading up to The GIANT Company's anniversary, philanthropy was a cornerstone of its anniversary celebration. Several financial and product donations were made, and associates participated in various volunteer activities. All donations will support the company’s purpose of connecting families for a better future by taking actionable steps to eliminate hunger, change children’s lives, heal the planet, promote wellbeing and foster a culture of inclusion and belonging. Beneficiaries include food banks, children’s hospitals, and local youth organizations. 

Ahold Delhaize recognizes and commends the dedication of The GIANT Company's team members who have played a vital role in this incredible journey, working tirelessly to provide top-notch service and high-quality products to their communities. 

Last Refreshed: 4/12/2024 12:30:20 PM
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