Albert Heijn launches subscription, 'My Albert Heijn Premium’

October 27, 2021 – Albert Heijn is the first supermarket in the Netherlands to introduce an in-store meets online (omnichannel) subscription for customers: My Albert Heijn Premium (Mijn Albert Heijn Premium). With this subscription, customers in the Netherlands can save even more on their daily expenses, both in-store and when ordering online. The launch of Mijn Albert Heijn Premium is the next step in furthering the digitalization of Albert Heijn's extensive customer program. 

With Mijn Albert Heijn Premium, customers increase their personal benefits in an effortless way. For €12 per year, as a Premium member, they can save up to more than a hundred euros. The subscription includes 10% discount on all organic products, double savings stamps, and My AH Miles, ten instead of five personal Bonus Box offers per week and a 10% discount on the Albert Heijn Delivery bundle.  

Marit van Egmond, CEO of Albert Heijn said: "The Bonus card has been around for over twenty years and has been embraced by millions of customers. With the Albert Heijn app, our Bonus program grew into a place where you can find inspiration, make shopping lists, order online and participate in our savings programs. Now we are taking another innovative step in the digitalization of our customer program. With this new subscription, we want to pamper customers even more. Whether you do your shopping in the store or order online, with My Albert Heijn Premium you get access to even more benefits and convenience." 

With Mijn Albert Heijn Premium, Albert Heijn is further fleshing out its cooperation with the other Ahold Delhaize brands in the Netherlands. Within the subscription, customers receive discounts on the Club Gall & Gall VIP membership and the Select membership from bol.com. 

Albert Heijn introduced the Bonus card in 1998 and the Albert Heijn app in 2009. Both are now part of a complete digital customer program that includes personal offers, personalized cooking inspiration, delivery bundles and savings. 

Watch the video below to learn more!